top of page
website header 2.jpg
Cover face image.png

Trusted By

THREE REASONS 
you'll want to work with me 

1

I deliver strategic, engaging, highly-creative work that gets the results you’re looking for.

2

​I'm an adaptable, honest, and considerate professional
you can rely on.

3

I have a solid 13 year track record,
with dozens of happy clients and colleagues
who'll back me up on reasons 1 and 2.

“Mikey, I wish I could clone you.”

Natalie Sibiya, Account Director, Sun International 2015

Featured Work

How May I Help You?

My goal is to get the job done efficiently, reduce your stress levels,
and send your profit margin through the roof.

Image by charlesdeluvio

INFORMATIONAL STRATEGY

Your copywriting MacGuyver

Solving brand’s problems by combining 
learning science and the art of persuasion.

Refining complex information into the optimal structure for your target audience. 

  • Messaging Strategy

  • Explainer Videos 

  • Website Copy

  • E-Learning Courses

  • Case Studies

  • Sales Collateral

Image by Júnior Ferreira

CONCEPT & CONTENT CREATION

Your one-man idea factory

Leveraging creativity, psychology, and emotion to deliver tangible results.

Creating compelling content that keeps your brand top of mind.

 

  • A/V Scripts

  • Blog Posts

  • Social Media Posts

  • Campaign Concepts

  • Traditional Advertising

  • Below-the-line Advertising​​

Image by Immo Wegmann

MESSAGING
OPTIMIZATION

Your friendly neighbourhood wordsmith

Corporate-to-consumer translator. 

Crafting copy that gets your message across,
and ignites a desire for more. 

 

  • Headlines & Taglines

  • Product Descriptions 

  • Email Marketing

  • Editing

  • Print & Outdoor

  • Radio & Direct Mailers

Image by Sergi Kabrera

Expertise & Experience

PSYCHOLOGY OF PERSUASION

NARRATIVE THEORY

LEARNING SCIENCE
AI PROMPT ENGINEERING

COPYWRITING

AUDIO/VISUAL SCRIPTWRITING

CREATIVE DIRECTION

MESSAGING STRATEGY
 

CREATIVE PROBLEM SOLVING
IDEATION TECHNIQUES

CREATIVE PROJECT MANAGEMENT

FACILITATION

DIRECTING


BRAND STRATEGY

MARKETING METHODOLOGY

USER EXPERIENCE

RESEARCH

EDITING

PROOFREADING

13+
years of experience 

100%
on-time delivery

100%
client satisfaction

80%
returning clients

bottom of page